The Red Bull x Energizer collaboration looks at the similarities between two brands despite their lack of traditional product crossover. The collaboration focuses on the idea of “recharging” and aims to create a product that grabs the consumers’ attention. It does so by leaning into the brands’ similarities: a can that resembles a battery and a drink flavor that plays off of the common sentiment that Red Bull tastes like battery acid. Similarly, the combination of two iconic mascots — the Red Bull bull and Energizer bunny — draws consumers in. This gives Energizer more traction outside of its typical customer pool and boosts Red Bull’s sales with an eye-catching have-to-try product.